Focus On - Health, Beauty & Baby Care

Brought to you by: Plan for Profit 9 MEDICINES 1. Kokoro: The Score Survey and qualitative interviews 19th Jan 2025 (via P&G) 2. Circana IRI data MAT to March 8th 2025 Total Symbols & Independents 3. Nielsen. Total Coverage. GSL Allergy. WE 28.12.2024 4. P&G connected stores programme, Feb 25. +43% increase in footfall to the stomach remedies bay vs. Oct 24 (fair comparative period) 5. Nielsen – GB Total Impulse – Value & Unit Sales – MAT: 28.10.2024 | Nielsen – Condoms & Lubricants – GB Total Impulse – Value & Unit Sales – MAT: 20.04.2024 | Nielsen – Pregnancy & Ovulation – GB Total Impulse – Value & Unit Sales – MAT: 25.05.2024 Health has emerged as the top priority for consumers, surpassing even household finances, with 75% actively taking steps to manage their well-being. 1 Self-Medicating Retailers should prioritise product availability to capitalise on seasonal demand and maximise sales. Seasonal Medicines Adult Pain Relief If placed behind the till, ensure prices are clearly visible to prevent lost sales. In-Store Ranging With more consumers turning to convenience stores for minor illness remedies, stocking a broad range can help drive sales. Pain relief and cold/flu remedies sell year-round, so consistent stock is crucial for meeting demand and driving reliable sales. Ongoing challenges with GP access have contributed to a 6% rise in medicine sales in 2024, 3 as shoppers seek convenient self-care options. The No.1 driver of medicine sales and often a 'distress buy,' adult pain relief is typically purchased only when symptoms strike, which makes availability in symbol and independent stores essential. 2 Spring and summer drive demand for allergy and digestive remedies, with 81% of allergy sales occurring from March to September. 3 Additionally, 55% of adults experience heartburn during the summer. 4 Positioning medicines near the till or in the queuing area reduces theft risk and captures reactive shoppers. Adult Pain Cough, Cold & Flu Digestive Health Children's Medicines Sexual Wellbeing Allergy & Hayfever First Aid 36% 28% 14% 10% 5% 4% 3% Value % Share5 Key insights to help maximise Medicines Category Breakdown