Focus On - Health, Beauty & Baby Care

Brought to you by: Plan for Profit 7 PERSONAL CARE 1. Proprietary Manufacturer Brand Research: Procter & Gamble 2. Nielsen – Feminine Hygiene – GB Total Impulse – Value & Unit Sales – MAT: 26.10.2024 3. Nielsen – Oral Care – GB Total Impulse – Value & Unit Sales – MAT: 28.09.2024 4. Office for Health Improvement & Disparities Adult oral health survey 2021: health-related behaviours 25.01.24 5. Nielsen – Deodorants – GB Total Coverage & GB Total Impulse – Value Sales – MAT: 10.08.2024 6. Nielsen – Skin Cleansing – GB Total Coverage & Total Impulse – Value & Unit Sales – MAT: 08.10.2024 7. Nielsen – GB Total Impulse - Value & Unit Sales - MAT: 02.11.2024 | Nielsen – GB Total Impulse - Value & Unit Sales - MAT: 07.09.2024 | Nielsen – GB Total Impulse – Value & Unit Sales – MAT: 28.09.2024 | Nielsen – GB Total Impulse – Value & Unit Sales – MAT: 26.10.2024 Period Products Stock both anti-perspirant aerosols and roll-ons to cater to strong format preferences, as many use more than one type for different occasions. Body Sprays & Deodorants Oral Care Shower is the No.1 contributor and leads the Washing & Bathing category, driven by moisturising, scent-led, and male-focused segments. 6 Washing & Bathing Organise shelves by toothbrushes, toothpaste, mouthwash, then accessories to encourage full regime and add-on sales. Include key toothpaste types such as complete care, whitening, and sensitive. 3 With 59% of adults using power brushes, stock replacement heads alongside manual brushes. 4 The Period Products category remains strong, supported by loyal shoppers and trusted brands. Despite slight volume declines from cost-of-living pressures, demand is high. 2 A well-rounded range is key, prioritise shelf visibility for key brands and offer a variety of products to meet shopper needs. Stock a balanced mix of scents, colours and brands, with premium lines in larger stores. Period Products Oral Care Body Sprays & Deodorants Washing & Bathing Hair Care Skin Care Shaving & Hair Removal Adult Incontinence Brand loyalty drives sales in Body Sprays & Deodorants5, with body sprays the next most important for male shoppers - so ensure Lynx is well-stocked.1 20% 19% 18% 13% 13% 10% 6% 1% Value % Share7 Category Breakdown Key insights to help maximise Personal Care MANUAL BRUSHES POWER BRUSH HEADS