Focus On - Health, Beauty & Baby Care

Brought to you by: Plan for Profit 3 FOCUS ON Health, Beauty & Baby Care Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we’re spotlighting the Health, Beauty and Baby Care categories. Although these sections are often located at the back of the store, they are crucial for retailers, accounting for 22% of total non-food sales. In this issue, we offer key insights and opportunities for these categories and highlight the best-selling products for each type of shopper need, to help you create a successful and profitable Health, Beauty and Baby Care range in your store. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. KEY TAKEAWAYS Mark Langohr Category Controller 1. SmartView Convenience – Value Sales 52w to 23.03.2025 2. Nielsen – Period Products – Total Impulse – Value Sales – MAT:25.05.2024 View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play In the Independents channel, Health, Beauty and Baby Care account for 22% of total Non-Food sales, amounting to £190 million . 1 Brand loyalty is key in Body Sprays & Deodorants, with Sure, Lynx, and Impulse leading with a combined 81% market share. 1 93% of Cold & Flu sales come from capsules and hot drinks. Lemsip, the leading brand, is driving +8% growth. 1 Pads represent 71% of Fem Care sales. 1 Given that 41% of users exclusively buy pads and purchase frequently, prioritise space for the best-selling products. 2 +8% GROWTH 22% OF TOTAL NON-FOOD SALES