Focus On - Grocery Essentials

Brought to you by: Plan for Profit 7 SNACK MEALS 1. NIQ Total Impulse Instant Hot Snacks 52w to 22/3/25 2. Lumina Convenience Tracking Programme 2025 3. Kantar Usage Total Snack Meals 07/07/2025 4. Mintel World Foods Report Importance of Brands The top three brands drive 75% of category sales. 1 Snack Meal Shoppers Authentic Meals Pot Noodle (including King Pot) accounts for 40% of hot snack sales. 1 Focus on promoting core products and introduce new flavours to engage new customers. Penetration of the category within the convenience channel has surged by a significant +31% . 2 57% of snack meal shoppers are aged between 16 and 44. 3 If your store is near universities, schools, or an office campus, consider expanding Pot Snack options. Sales of authentic pots have increased by £21 million over the past five years. 4 Authentic cuisine sales are projected to grow 14% by 2029. 4 Ensure you’re stocking the right range of authentic SKUs, offering diverse flavours to appeal to younger shoppers seeking more authentic and spicier options. Build loyalty by ensuring popular PMP products are always in stock. 40% +31% 57% +£21 MILLION 2029 2025