Focus On - Grocery Essentials

Brought to you by: Plan for Profit 5 1. SmartView Convenience Value & Units 52w MAT to Aug 2025 2. Kantar 52w to 26/01/2025 3. Kantar Worldpanel Usage 2024 CANNED AND PACKET SOUP Category Sales Seasonality and Occasions Flavour Retailers should offer a diverse selection from top brands, with canned soup taking up most of the shelf space. Soup shoppers rise by up to 33% in winter, peak season demand. 2 Lunch occasions make up over 70% of total packet soup occasions. 3 Boost winter sales by maximising visibility with POS and secondary sitings in high-footfall areas. 80% of shoppers buy a variety of flavours. 2 2 in 3 soup buyers seek new and exciting options. 3 Keep the category fresh with relevant NPD alongside the core range. Drive trials by expanding the range with new flavours. Encourage mix & match with multi-buy deals to boost sales. Heinz (including Big Soup) accounts for 79% of canned sales. 1 Canned: 78% 1 Batchelors Cup a Soup makes up over 50% of packet sales. 1 79% 50% Packet: 22% 1 UP TO +33% 70% CANNED SOUP PACKET SOUP CORE RANGE NPD