Focus On - Back To School

Brought to you by: Plan for Profit 11 CHOCOLATE CONFECTIONERY & BISCUIT BARS The Back to School period sees a clear uplift in total Confectionery sales, up +7.2% in Symbols & Independents. This is driven by strong performance across key segments. 1 +7.2% Overview Changing Shopper Missions Growth in Planned Top-Up Missions More shoppers are visiting to stock up on essentials - having the right range in place is key. 35% of confectionery shoppers are now “Busy Providers” - up from 26.3% a year ago. 2 These are shoppers with dependants, often purchasing for school-aged children. +7.5% Singles Blocks Chocolate Biscuit Bars Multipacks +4.5% +4.0% +1.2% BACKTO SCHOOL Rise of the “Busy Provider” 35% Planned top-up missions now account for 24.8% of all convenience missions, up from 20.7% last year. 2 24.8% +8.7% +4.1% Kit Kat 2 Finger 5 pack Tunnock’s Caramel Wafers 4 pack Time Out Chocolate Wafer 6 pack McVitie’s Club Orange 7 pack McVitie’s Penguin 7 pack MUST STOCK LINES 5 Wrapped Chocolate Biscuit Bars are ideal lunchbox fillers - most are under 100 calories and perform strongly in the “carried out lunch” mission. 3 +4% uplift during Back to School. 1 +4.0% CHOCOLATE BISCUIT BARS See page 15 for soucres